Game Designers have to predict the future

In order to craft successful gaming experiences, designers’ task is to tell in advance how gamers will comprehend, feel and interact with their products. Designers and Developers have to be 100% sure gamers are experiencing their intended design. 

We test assumptions

Every new video game, app or website put out on the market is introduced with assumptions about how it will be used. However, it is only through actual experience that “use” is defined and shaped by a number of factors.

We test assumptions

Every new video game, app or website put out on the market is introduced with assumptions about how it will be used. However, it is only through actual experience that “use” is defined and shaped by a number of factors.

Gain the competitive advantage

We provide video game developers and publishers with actionable insights and reliable information to make informed decisions about their design hypotheses so they can stop guessing about what will happen on their day-one, and start knowing in advance.

StopGuessing Workflow

We apply scientific methods to the analysis and testing of your products. The results are actionable insights on how to improve onboarding, players' retention, usability and the overall user experience.

Analysis

Starting from the definition of the designers' intents, we focus on the analysis of various aspects: design, progression, UI, competition, target audience, sales and marketing strategies.

Test

Your game is put to the test by employing predictive and empirical evaluation methods such as Expert Evaluation and User Testing. The aim is to find problems as early as possible in the development when there is still time to fix them.

Improve

The results are actionable recommendations that will improve the quality of your game. The boost of confidence in the project will also improve your team's morale.

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